Job Spec & Hiring Guide - B2B Marketing Manager
Location Amsterdam / Hybrid
Reports to CMO
Employment Full-time
Salary range €70-90K
About the company
We are a European e-commerce scale-up active in 21 markets, serving 25,000+ marketplaces, resellers, and brands. We run managed Shopping campaigns across Google, Microsoft, and our own comparison shopping platform on a pay-per-sale basis, operate that platform for 2M+ monthly shoppers, and offer a Premium CSS subscription that gives stronger bidding power in Google Shopping. With a team of 40+ across tech, operations, marketing, and sales, we are looking for a B2B Marketing Manager to own the pipeline our marketing produces.
Where comparison drives conversion.
Your role As B2B Marketing Manager, you own marketing-influenced pipeline across our 21 European markets. You report to the CMO.
You build and run our demand generation engine, spanning paid acquisition, outbound, inbound conversion, and lead nurturing, to turn interest into qualified pipeline at a viable cost. Together with our Content & Brand Marketing Manager, you'll also deliver pipeline from content, events, PR, and co-marketing with our affiliate, reseller, and agency networks. You set the B2B marketing direction together with our CMO, and then you deliver it.
You are commercially sharp enough to own the unit economics of acquisition, and hands-on enough that running the campaigns yourself is the job.
Responsibilities
- Own marketing-influenced pipeline: the qualified pipeline that marketing produces, across every lever available
- Build, run, and optimize paid acquisition and outbound campaigns end to end
- Own inbound conversion and lead nurturing: the landing pages, lead capture, and flows that move prospects from first touch to sales-ready
- Run co-marketing campaigns with our affiliate, reseller, and agency networks
- Work together with our Content & Brand Marketing Manager to turn content, events, PR, and brand opportunities into pipeline
- Own the marketing measurement: cost per lead, lead-to-deal, and LTV:CAC, with attribution through the CRM Align closely with Sales so leads are followed up and marketing and sales work from the same numbers
- Coordinate freelancers and agency partners where needed
Requirements
- 4+ years in B2B marketing, with hands-on execution of demand generation campaigns and a track record of producing pipeline.
- Relevant experience matters more than the title you held
- Breadth across the B2B marketing mix: you see co-marketing, PR, and brand opportunities as pipeline levers, not distractions
- Experience in or adjacent to e-commerce, performance marketing, adtech, or marketplace/platform
- B2B Commercial fluency: you think in cost per lead, lead-to-deal, and LTV:CAC
- A hands-on operator who builds and runs campaigns themselves.
- This role is built around doing, not managing Analytics and CRM fluency, with a platform such as HubSpot Fluent in English; Dutch is a plus
Nice to have
- Experience building demand generation or a paid acquisition channel from zero, ideally across multiple European markets
- Experience marketing into or through a channel or partner-driven sales model, such as affiliate, reseller, or agency networks
- Background in affiliate marketing, comparison shopping, or CSS-adjacent businesses
- Familiarity with the Google Shopping, paid search, or CSS ecosystem; GA4; HubSpot reporting
Benefits
- Own the pipeline number for a fast-growing European e-commerce company, with real impact on commercial growth
- Report directly to the CMO and work closely with commercial teams across the business
- Work with great colleagues in a collaborative, supportive environment
- An office in the heart of Amsterdam with a flexible hybrid working policy Room to grow as the marketing function and team scale
- Company laptop and full travel cost reimbursement 25 days of annual leave
- Work from anywhere up to 15 days per year Competitive salary
- ClassPass membership
- Healthy snacks in the office
Interested? Apply here, send your application via DM or reach out directly via info@vondel.co (!!! only if you fit the requirements !!!)
